Here's Why Tim Cook Is Upbeat On iPads Despite Its Shrinking Sales

One of the most disappointing figures from Apple’s June quarter earnings was its slowing iPad sales. Apple sold 13.3 million iPads last quarter, which is down 9% year-over-year, and slightly below Wall Street’s forecasted sales of 13.8 million. Yet, Apple CEO Tim Cook sounded more upbeat when asked about iPads during the earnings call. Basically he gave three reasons for his optimism. First of all, users love the iPad. In a recent survey, iPad Air and iPad Mini each received a 98% and 100% s...